Figure 3: Webmaker programs for specific interest groups

The educational concept outlined aims to engage the target audience in four distinct interest groups. Each interest group is provided with educational content through four Webmaker programs (see Figure 3).

The first interest group is comprised of educators working in filmmaking or media production. This subsection of the target audience is engaged through a program called Mozilla Popcorn1. Mozilla Popcorn aims to help developers and content creators create interactive, web native videos that can pull in dynamic data from the Web.

The second interest group includes educators working in journalism. This group will participate in the Knight-Mozilla Open News2 program. The Knight-Mozilla Open News program aims to help technologists and journalists work together to create innovative new ways to solve real world problems related to journalism and the news.

Community organizers working in an educational context (i.e. organizers who work with technology and education organizations) will level-up their web literacy skills through the third program, the Hive program3. The Hive was founded to form a network of learning organizations that collaborate to create digital media and technology learning opportunities for youth.

Finally, youth educators will work through the fourth program called Mozilla Hackasaurus4. Hackasaurus aims to spread skills and attitudes surrounding web literacies to youth. Part of the Hackasaurus approach is to provide training and curriculum to educators to help them understand the ethics and practical skills required to participate in the 21st century.

Each of the four programs works under an “open ethos” and is part of the Mozilla Webmaker Initiative. A great deal of cross collaboration between programs allows for the sharing resources and systematic improvement on specific tools and content. The open ethos is a philosophical idea that working in a decentralized, innovative, remixable and transparent way leads to more innovation. On the World Wide Web, these ideas are grounded in the Open Source Movement, which served as a catalyst for the more general “Open Movement”. The Open Movement is a collaborative form of work that takes into consideration each contributor’s opinion and knowledge to develop solid programs and content that are revised after each evaluation.

1“Mozilla Popcorn | Making Video Work Like the Web”, n.d. http://mozillapopcorn.org/.

2 “Knight-Mozilla OpenNews — Building an Ecosystem for Open Web Development in Journalism | Knight-Mozilla OpenNews”, n.d. http://www.mozillaopennews.org/.

3 “About Hive Learning Network NYC |”, n.d. http://explorecreateshare.org/about/.

4 “Hackasaurus”, n.d. http://hackasaurus.org/en-US/.